Brand Manager

Description:

• Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research.
• Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Program management and execution - manage the day-to-day logistics of the brand programs.
• Owns timeline management, budget, and program analysis.
• New product development – utilize consumer-driven insights to drive long-term growth of the brands.
• Translates insights into profitable product innovations.
• Develops selling proposition and sufficient launch support plans to retail.
• Market Analysis - provide consumption based data analysis for the brand.
• Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.