QualificationEducation: Bachelor’s degree or MBA in Marketing or equivalent work experience.
Experience Required: Minimum 3 years of related work experience.
Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research.
Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
Program management and execution - manage the day-to-day logistics of the brand programs.
Owns timeline management, budget, and program analysis.
New product development – utilize consumer-driven insights to drive long-term growth of the brands.
Translates insights into profitable product innovations.
Develops selling proposition and sufficient launch support plans to retail.
Market Analysis - provide consumption based data analysis for the brand.
Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
